:root {
    --navy: #0B1B33;
    --navy-deep: #070F22;
    --navy-line: #1B2A47;
    --ink: #0B1B33;
    --canvas: #F6F2EB;
    --canvas-2: #EFE8DB;
    --paper: #FBF8F2;
    --rule: #1f2a44;
    --rule-soft: rgba(11, 27, 51, 0.14);
    --rule-softer: rgba(11, 27, 51, 0.08);
    --muted: #5A6478;
    --muted-2: #8B93A3;
    --orange: #FF6A1F;
    --orange-ink: #C24A0A;
    --orange-soft: #FFE7D4;
    --serif: "Instrument Serif", "Times New Roman", serif;
    --sans: "Inter", system-ui, -apple-system, sans-serif;
    --mono: "JetBrains Mono", ui-monospace, SFMono-Regular, Menlo, monospace;
  }
  * { box-sizing: border-box; }
  html, body { margin: 0; padding: 0; }
  body {
    font-family: var(--sans);
    background: var(--canvas);
    color: var(--ink);
    -webkit-font-smoothing: antialiased;
    text-rendering: optimizeLegibility;
    font-size: 16px;
    line-height: 1.55;
  }
  a { color: inherit; text-decoration: none; }
  button { font-family: inherit; }

  /* utility */
  .wrap { max-width: 1240px; margin: 0 auto; padding: 0 32px; }
  .wrap-narrow { max-width: 980px; margin: 0 auto; padding: 0 32px; }
  .eyebrow {
    font-family: var(--mono);
    font-size: 11px;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    color: var(--muted);
    font-weight: 500;
  }
  .num {
    font-family: var(--mono);
    font-size: 11px;
    color: var(--muted-2);
    letter-spacing: 0.08em;
  }
  .display {
    font-family: var(--serif);
    font-weight: 400;
    letter-spacing: -0.015em;
    line-height: 1.02;
    color: var(--ink);
  }
  .display em { font-style: italic; color: var(--orange); }
  .h-sec {
    font-family: var(--serif);
    font-weight: 400;
    font-size: clamp(40px, 5.6vw, 72px);
    line-height: 1.04;
    letter-spacing: -0.015em;
    margin: 0;
  }
  .h-sec em { font-style: italic; }
  .lede {
    font-family: var(--serif);
    font-style: italic;
    color: var(--muted);
    font-size: clamp(20px, 2vw, 26px);
    line-height: 1.35;
  }
  .body-lg { font-size: 17px; line-height: 1.6; color: #2a3447; }

  /* page sections */
  section.page {
    border-top: 1px solid var(--rule-soft);
    position: relative;
  }
  section.page:first-of-type { border-top: 0; }
  .page-head {
    display: grid;
    grid-template-columns: 200px 1fr;
    gap: 48px;
    padding: 56px 0 32px;
    border-bottom: 1px solid var(--rule-soft);
  }
  .page-head .meta { display: flex; flex-direction: column; gap: 6px; }
  .page-head h2 {
    font-family: var(--serif);
    font-size: clamp(54px, 7vw, 96px);
    line-height: 0.98;
    letter-spacing: -0.02em;
    margin: 0;
  }
  .page-head h2 em { font-style: italic; }

  /* buttons */
  .btn {
    display: inline-flex;
    align-items: center;
    gap: 10px;
    font-family: var(--sans);
    font-weight: 500;
    font-size: 14px;
    padding: 13px 20px;
    border-radius: 999px;
    border: 1px solid transparent;
    cursor: pointer;
    transition: transform .15s ease, background .15s ease, border .15s ease, color .15s ease;
    line-height: 1;
    white-space: nowrap;
  }
  .btn .arrow { display: inline-block; transition: transform .2s ease; }
  .btn:hover .arrow { transform: translateX(3px); }
  .btn-primary {
    background: var(--orange);
    color: #fff;
  }
  .btn-primary:hover { background: var(--orange-ink); }
  .btn-dark {
    background: var(--navy);
    color: #fff;
  }
  .btn-dark:hover { background: #122448; }
  .btn-ghost {
    background: transparent;
    color: var(--ink);
    border-color: var(--rule-soft);
  }
  .btn-ghost:hover { border-color: var(--ink); }
  .btn-link {
    color: var(--ink);
    border-bottom: 1px solid var(--ink);
    padding-bottom: 2px;
    font-weight: 500;
    font-size: 14px;
  }
  .btn-link:hover { color: var(--orange); border-bottom-color: var(--orange); }

  /* header */
  header.site {
    position: sticky;
    top: 0;
    z-index: 50;
    background: rgba(246, 242, 235, 0.86);
    backdrop-filter: saturate(140%) blur(10px);
    -webkit-backdrop-filter: saturate(140%) blur(10px);
    border-bottom: 1px solid var(--rule-soft);
  }
  header.site .row {
    display: flex;
    align-items: center;
    justify-content: space-between;
    height: 64px;
  }
  .brand {
    display: flex;
    align-items: center;
    gap: 10px;
    font-weight: 600;
    font-size: 15px;
    letter-spacing: -0.01em;
  }
  .brand .mark {
    width: 22px; height: 22px;
    border-radius: 4px;
    background: var(--navy);
    position: relative;
    display: inline-block;
  }
  .brand .mark::before, .brand .mark::after {
    content: "";
    position: absolute;
    background: #fff;
  }
  .brand .mark::before { left: 4px; right: 4px; top: 10px; height: 1.5px; }
  .brand .mark::after { left: 10px; top: 4px; bottom: 4px; width: 1.5px; }
  .brand .mark .dot {
    position: absolute; right: 3px; top: 3px;
    width: 5px; height: 5px; border-radius: 50%;
    background: var(--orange);
  }
  nav.main {
    display: flex;
    gap: 4px;
    font-size: 13.5px;
    color: var(--ink);
  }
  nav.main a {
    padding: 8px 14px;
    border-radius: 999px;
    color: #2a3447;
    transition: background .15s ease, color .15s ease;
    white-space: nowrap;
  }
  nav.main a:hover { background: rgba(11,27,51,0.06); color: var(--ink); }
  nav.main a.active { color: var(--ink); }
  nav.main a.active::before {
    content: ""; display: inline-block;
    width: 5px; height: 5px; border-radius: 50%;
    background: var(--orange);
    margin-right: 8px;
    transform: translateY(-2px);
  }
  .header-cta { display: flex; align-items: center; gap: 12px; }

  @media (max-width: 1100px) {
    nav.main { display: none; }
  }

  /* HERO */
  .hero {
    position: relative;
    overflow: hidden;
    padding: 88px 0 0;
  }
  .hero .grid {
    display: grid;
    grid-template-columns: 1.05fr 0.95fr;
    gap: 64px;
    align-items: end;
  }
  .hero h1 {
    font-family: var(--serif);
    font-weight: 400;
    font-size: clamp(56px, 8.2vw, 124px);
    line-height: 0.94;
    letter-spacing: -0.025em;
    margin: 0 0 28px;
  }
  .hero h1 em { font-style: italic; color: var(--ink); }
  .hero h1 .accent { color: var(--orange); font-style: italic; }
  .hero .sub {
    font-size: 18px;
    line-height: 1.5;
    color: #2a3447;
    max-width: 520px;
    margin: 0 0 32px;
  }
  .hero .ctas { display: flex; gap: 12px; flex-wrap: wrap; align-items: center; }
  .hero .meta-row {
    display: flex;
    gap: 36px;
    margin-top: 56px;
    padding-top: 24px;
    border-top: 1px solid var(--rule-soft);
    font-family: var(--mono);
    font-size: 11px;
    letter-spacing: 0.08em;
    text-transform: uppercase;
    color: var(--muted);
  }
  .hero .meta-row span strong { color: var(--ink); font-weight: 500; }

  /* hero diagram */
  .pillars {
    position: relative;
    aspect-ratio: 1 / 1.05;
    background: var(--paper);
    border: 1px solid var(--rule-soft);
    border-radius: 4px;
    padding: 28px;
    display: grid;
    grid-template-rows: auto 1fr auto;
    overflow: hidden;
  }
  .pillars::before {
    content: "";
    position: absolute; inset: 0;
    background-image:
      linear-gradient(var(--rule-softer) 1px, transparent 1px),
      linear-gradient(90deg, var(--rule-softer) 1px, transparent 1px);
    background-size: 32px 32px;
    pointer-events: none;
    opacity: 0.5;
  }
  .pillars .label-row { display: flex; justify-content: space-between; }
  .pillars .canvas {
    position: relative;
    margin: 24px 0;
  }
  .pillar-svg { width: 100%; height: 100%; display: block; }
  .pillars .footnote {
    font-family: var(--mono);
    font-size: 10.5px;
    letter-spacing: 0.08em;
    text-transform: uppercase;
    color: var(--muted-2);
    border-top: 1px dashed var(--rule-soft);
    padding-top: 14px;
    display: flex; justify-content: space-between;
  }

  /* trust strip */
  .trust-strip {
    margin-top: 88px;
    padding: 28px 0;
    border-top: 1px solid var(--rule-soft);
    border-bottom: 1px solid var(--rule-soft);
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 32px;
    flex-wrap: wrap;
  }
  .trust-strip .lbl {
    font-family: var(--mono);
    font-size: 11px;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    color: var(--muted);
  }
  .trust-strip .marks {
    display: flex; gap: 40px; align-items: center;
    color: var(--muted);
    font-family: var(--serif);
    font-size: 22px;
    font-style: italic;
    flex-wrap: wrap;
  }
  .trust-strip .marks span { opacity: 0.7; }

  /* TWO-SIDED REVIEW */
  .two-side {
    padding: 96px 0;
  }
  .two-side .head {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 64px;
    align-items: end;
    margin-bottom: 56px;
  }
  .pillar-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 0;
    border-top: 1px solid var(--rule);
    border-bottom: 1px solid var(--rule);
  }
  .pillar-card {
    padding: 40px 36px 36px;
    border-right: 1px solid var(--rule-soft);
    display: flex;
    flex-direction: column;
    gap: 24px;
    min-height: 480px;
    position: relative;
  }
  .pillar-card:last-child { border-right: 0; }
  .pillar-card .head-row {
    display: flex; align-items: baseline; justify-content: space-between;
    padding-bottom: 16px;
    border-bottom: 1px solid var(--rule-soft);
  }
  .pillar-card .ttl {
    font-family: var(--serif);
    font-size: 38px;
    line-height: 1;
    letter-spacing: -0.01em;
  }
  .pillar-card .ttl em { font-style: italic; }
  .pillar-card .desc {
    color: var(--muted);
    font-size: 15.5px;
  }
  .pillar-card ul {
    list-style: none;
    padding: 0;
    margin: 0;
    display: flex;
    flex-direction: column;
  }
  .pillar-card li {
    display: grid;
    grid-template-columns: 28px 1fr;
    gap: 8px;
    padding: 12px 0;
    border-bottom: 1px solid var(--rule-softer);
    font-size: 14.5px;
  }
  .pillar-card li:last-child { border-bottom: 0; }
  .pillar-card li .k {
    font-family: var(--mono);
    font-size: 11px;
    color: var(--muted-2);
    padding-top: 2px;
  }

  /* HOW IT WORKS */
  .how {
    background: var(--navy);
    color: #E9EDF5;
    padding: 96px 0;
    position: relative;
  }
  .how::before {
    content: "";
    position: absolute; inset: 0;
    background-image:
      linear-gradient(rgba(255,255,255,0.03) 1px, transparent 1px),
      linear-gradient(90deg, rgba(255,255,255,0.03) 1px, transparent 1px);
    background-size: 64px 64px;
    pointer-events: none;
  }
  .how .wrap { position: relative; }
  .how .eyebrow { color: #ff8a4d; }
  .how h2 { color: #fff; }
  .how h2 em { color: #ff8a4d; font-style: italic; }
  .how-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 0;
    margin-top: 56px;
    border-top: 1px solid rgba(255,255,255,0.14);
  }
  .how-step {
    padding: 32px 28px 28px;
    border-right: 1px solid rgba(255,255,255,0.08);
    display: flex; flex-direction: column; gap: 16px;
    position: relative;
  }
  .how-step:last-child { border-right: 0; }
  .how-step .step-no {
    font-family: var(--mono);
    font-size: 11px;
    letter-spacing: 0.14em;
    color: #ff8a4d;
  }
  .how-step .step-ttl {
    font-family: var(--serif);
    font-size: 32px;
    line-height: 1.05;
    color: #fff;
  }
  .how-step .step-body {
    color: #B5BECF;
    font-size: 14.5px;
    line-height: 1.55;
  }
  .how-step .step-out {
    margin-top: 8px;
    padding-top: 16px;
    border-top: 1px dashed rgba(255,255,255,0.12);
    font-family: var(--mono);
    font-size: 11px;
    letter-spacing: 0.08em;
    text-transform: uppercase;
    color: #8E99B0;
  }
  .how-step .step-out b { color: #fff; font-weight: 500; }

  /* TIER PREVIEW */
  .tier-preview {
    padding: 96px 0;
  }
  .tier-cards {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 16px;
    margin-top: 56px;
  }
  .tier-card {
    background: var(--paper);
    border: 1px solid var(--rule-soft);
    border-radius: 4px;
    padding: 28px 26px 24px;
    display: flex;
    flex-direction: column;
    gap: 18px;
    min-height: 480px;
    position: relative;
    transition: border-color .2s ease, transform .2s ease;
  }
  .tier-card:hover { border-color: var(--ink); }
  .tier-card.featured {
    background: var(--navy);
    color: #E9EDF5;
    border-color: var(--navy);
  }
  .tier-card.featured .tier-name,
  .tier-card.featured .tier-price,
  .tier-card.featured .tier-fit { color: #fff; }
  .tier-card.featured .tier-tagline,
  .tier-card.featured li,
  .tier-card.featured .tier-meta { color: #B5BECF; }
  .tier-card.featured li::before { background: #ff8a4d; }
  .tier-card.featured .tier-meta { border-color: rgba(255,255,255,0.14); }
  .tier-card .badge {
    position: absolute;
    top: -10px; right: 20px;
    background: var(--orange);
    color: #fff;
    font-family: var(--mono);
    font-size: 10px;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    padding: 5px 10px;
    border-radius: 999px;
  }
  .tier-card .tier-no {
    font-family: var(--mono);
    font-size: 11px;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    color: var(--muted-2);
    display: flex; justify-content: space-between;
  }
  .tier-card .tier-name {
    font-family: var(--serif);
    font-size: 34px;
    line-height: 1;
    letter-spacing: -0.01em;
  }
  .tier-card .tier-name em { font-style: italic; }
  .tier-card .tier-tagline {
    font-size: 14.5px;
    color: var(--muted);
    line-height: 1.5;
  }
  .tier-card .tier-meta {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 8px 14px;
    padding: 14px 0;
    border-top: 1px solid var(--rule-soft);
    border-bottom: 1px solid var(--rule-soft);
  }
  .tier-card .tier-meta div { display: flex; flex-direction: column; gap: 2px; }
  .tier-card .tier-meta .lbl {
    font-family: var(--mono);
    font-size: 10px;
    letter-spacing: 0.12em;
    text-transform: uppercase;
    color: var(--muted-2);
  }
  .tier-card .tier-meta .val {
    font-size: 14px;
    font-weight: 500;
  }
  .tier-card ul {
    list-style: none; padding: 0; margin: 0;
    display: flex; flex-direction: column; gap: 8px;
    font-size: 14px;
    color: var(--muted);
  }
  .tier-card li {
    display: grid;
    grid-template-columns: 16px 1fr;
    gap: 6px;
    align-items: start;
  }
  .tier-card li::before {
    content: "";
    width: 6px; height: 6px;
    background: var(--orange);
    margin-top: 8px;
    border-radius: 1px;
  }
  .tier-card .tier-foot {
    margin-top: auto;
    display: flex;
    flex-direction: column;
    gap: 12px;
    padding-top: 16px;
    border-top: 1px solid var(--rule-soft);
  }
  .tier-card.featured .tier-foot { border-top-color: rgba(255,255,255,0.14); }
  .tier-card .tier-price {
    display: flex;
    align-items: baseline;
    gap: 8px;
    font-family: var(--serif);
  }
  .tier-card .tier-price .from {
    font-family: var(--mono);
    font-size: 11px;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    color: var(--muted-2);
  }
  .tier-card .tier-price .amt {
    font-size: 36px;
    line-height: 1;
    letter-spacing: -0.01em;
  }
  .tier-card .tier-price .unit {
    font-family: var(--mono);
    font-size: 11px;
    color: var(--muted);
  }
  .tier-card .tier-cta {
    display: flex;
    align-items: center;
    justify-content: space-between;
    font-size: 13.5px;
    font-weight: 500;
    padding-top: 4px;
  }
  .tier-card .tier-cta .arrow { transition: transform .2s ease; }
  .tier-card:hover .tier-cta .arrow { transform: translateX(4px); }

  /* TRUST / EXPERTISE */
  .trust {
    padding: 96px 0;
    border-top: 1px solid var(--rule-soft);
  }
  .trust .grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 80px;
    align-items: start;
  }
  .trust .stack {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 0;
    border-top: 1px solid var(--rule-soft);
  }
  .trust .stack > div {
    padding: 20px 0 16px;
    border-bottom: 1px solid var(--rule-soft);
    border-right: 1px solid var(--rule-soft);
    padding-right: 16px;
  }
  .trust .stack > div:nth-child(2n) { border-right: 0; padding-left: 24px; padding-right: 0; }
  .trust .stack .k {
    font-family: var(--mono);
    font-size: 11px;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    color: var(--muted-2);
    margin-bottom: 6px;
  }
  .trust .stack .v {
    font-family: var(--serif);
    font-size: 22px;
    line-height: 1.15;
  }

  /* WHO IS FOR */
  .who {
    padding: 96px 0;
    background: var(--canvas-2);
  }
  .who .audience {
    display: grid;
    grid-template-columns: repeat(5, 1fr);
    gap: 0;
    margin-top: 48px;
    border-top: 1px solid var(--rule-soft);
    border-bottom: 1px solid var(--rule-soft);
  }
  .who .aud {
    padding: 28px 22px;
    border-right: 1px solid var(--rule-soft);
    display: flex;
    flex-direction: column;
    gap: 12px;
    min-height: 280px;
  }
  .who .aud:last-child { border-right: 0; }
  .who .aud .stage {
    font-family: var(--mono);
    font-size: 10.5px;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    color: var(--muted-2);
  }
  .who .aud .name {
    font-family: var(--serif);
    font-size: 26px;
    line-height: 1.05;
    letter-spacing: -0.005em;
  }
  .who .aud .desc {
    font-size: 13.5px;
    color: var(--muted);
    line-height: 1.5;
  }
  .who .aud .fit {
    margin-top: auto;
    padding-top: 14px;
    border-top: 1px dashed var(--rule-soft);
    font-family: var(--mono);
    font-size: 10.5px;
    letter-spacing: 0.1em;
    text-transform: uppercase;
    color: var(--muted-2);
  }
  .who .aud .fit b { color: var(--orange-ink); font-weight: 500; }

  .pains {
    margin-top: 64px;
  }
  .pain-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 16px;
    margin-top: 32px;
  }
  .pain {
    padding: 22px 22px 22px 28px;
    background: var(--paper);
    border: 1px solid var(--rule-soft);
    border-left: 3px solid var(--orange);
    border-radius: 2px;
    display: flex; flex-direction: column; gap: 8px;
  }
  .pain .q {
    font-family: var(--serif);
    font-style: italic;
    font-size: 19px;
    line-height: 1.3;
  }
  .pain .a {
    font-size: 13.5px;
    color: var(--muted);
    line-height: 1.5;
  }

  .not-for {
    margin-top: 64px;
    padding: 32px;
    border: 1px dashed var(--rule-soft);
    background: var(--paper);
    border-radius: 4px;
    display: grid;
    grid-template-columns: 200px 1fr;
    gap: 32px;
    align-items: start;
  }
  .not-for h3 {
    font-family: var(--serif);
    font-size: 24px;
    margin: 0;
    letter-spacing: -0.005em;
  }
  .not-for ul {
    list-style: none; margin: 0; padding: 0;
    display: grid; grid-template-columns: 1fr 1fr; gap: 6px 24px;
    font-size: 14px; color: var(--muted);
  }
  .not-for li::before {
    content: "✕";
    color: var(--muted-2);
    margin-right: 10px;
    font-family: var(--mono);
    font-size: 11px;
  }

  /* PRICING DETAILED */
  .pricing-detail {
    padding: 96px 0;
  }
  .timeline {
    margin: 72px 0 48px;
    padding: 32px 0 8px;
    border-top: 1px solid var(--rule-soft);
    border-bottom: 1px solid var(--rule-soft);
  }
  .timeline .axis {
    position: relative;
    height: 96px;
    margin: 0 24px;
  }
  .timeline .line {
    position: absolute;
    left: 0; right: 0; top: 48px;
    height: 1px;
    background: var(--rule-soft);
  }
  .timeline .line::before,
  .timeline .line::after {
    content: ""; position: absolute; top: -3px;
    width: 7px; height: 7px; border-radius: 50%;
    background: var(--ink);
  }
  .timeline .line::before { left: 0; }
  .timeline .line::after { right: 0; background: var(--orange); }
  .timeline .stop {
    position: absolute;
    top: 0;
    height: 96px;
    transform: translateX(-50%);
    text-align: center;
    width: 200px;
  }
  .timeline .stop .dot {
    width: 11px; height: 11px;
    background: #fff;
    border: 1.5px solid var(--ink);
    border-radius: 50%;
    position: absolute;
    left: 50%;
    top: 48px;
    transform: translate(-50%, -50%);
  }
  .timeline .stop.s1 { left: 16%; }
  .timeline .stop.s2 { left: 50%; }
  .timeline .stop.s3 { left: 84%; }
  .timeline .stop.s3 .dot { background: var(--orange); border-color: var(--orange); }
  .timeline .stop .top {
    position: absolute; top: 8px; left: 50%; transform: translateX(-50%);
    font-family: var(--mono);
    font-size: 11px;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    color: var(--muted);
    white-space: nowrap;
  }
  .timeline .stop .btm {
    position: absolute; top: 64px; left: 50%; transform: translateX(-50%);
    font-family: var(--serif);
    font-size: 18px;
    letter-spacing: -0.005em;
    white-space: nowrap;
  }

  /* comparison table */
  .compare {
    margin-top: 56px;
    border-top: 1px solid var(--rule);
  }
  .compare table { width: 100%; border-collapse: collapse; }
  .compare th, .compare td {
    text-align: left;
    padding: 18px 16px;
    border-bottom: 1px solid var(--rule-soft);
    vertical-align: top;
  }
  .compare th:first-child, .compare td:first-child {
    width: 32%;
    font-weight: 500;
    font-size: 14.5px;
  }
  .compare th {
    font-family: var(--mono);
    font-size: 11px;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    color: var(--muted-2);
    font-weight: 500;
    border-bottom: 1px solid var(--rule);
  }
  .compare th.featured { color: var(--orange); }
  .compare td { font-size: 14px; color: var(--muted); }
  .compare td.yes { color: var(--ink); }
  .compare td.yes::before {
    content: "●";
    color: var(--orange);
    margin-right: 8px;
    font-size: 10px;
    vertical-align: middle;
  }
  .compare td.partial::before {
    content: "○";
    color: var(--muted-2);
    margin-right: 8px;
    font-size: 10px;
    vertical-align: middle;
  }
  .compare td.no { color: var(--muted-2); }
  .compare td.no::before {
    content: "—";
    color: var(--muted-2);
    margin-right: 8px;
    font-size: 11px;
  }
  .compare tr.row-section td {
    background: var(--paper);
    font-family: var(--mono);
    font-size: 11px;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    color: var(--muted-2);
    padding: 10px 16px;
    border-bottom: 1px solid var(--rule-soft);
  }

  /* SELF ASSESSMENT */
  .assess {
    padding: 96px 0;
    background: var(--paper);
  }
  .assess .grid {
    display: grid;
    grid-template-columns: 1.1fr 1fr;
    gap: 64px;
    align-items: start;
  }
  .form-card {
    background: var(--canvas);
    border: 1px solid var(--rule-soft);
    border-radius: 4px;
    padding: 28px;
  }
  .form-progress {
    display: flex;
    gap: 6px;
    margin-bottom: 24px;
  }
  .form-progress .seg {
    flex: 1; height: 3px; background: var(--rule-soft); border-radius: 2px;
  }
  .form-progress .seg.on { background: var(--orange); }
  .form-step-no {
    font-family: var(--mono);
    font-size: 11px;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    color: var(--muted-2);
    margin-bottom: 8px;
    display: flex; justify-content: space-between;
  }
  .form-q {
    font-family: var(--serif);
    font-size: 28px;
    line-height: 1.15;
    letter-spacing: -0.005em;
    margin: 0 0 18px;
  }
  .form-options {
    display: flex; flex-direction: column; gap: 8px;
    margin-bottom: 18px;
  }
  .opt {
    display: flex; align-items: center; gap: 12px;
    padding: 14px 16px;
    background: var(--paper);
    border: 1px solid var(--rule-soft);
    border-radius: 4px;
    cursor: pointer;
    transition: border-color .15s ease, background .15s ease;
    font-size: 14.5px;
  }
  .opt:hover { border-color: var(--ink); }
  .opt.sel { border-color: var(--orange); background: #fff5ed; }
  .opt .rad {
    width: 14px; height: 14px;
    border-radius: 50%;
    border: 1.5px solid var(--rule-soft);
    flex-shrink: 0;
    position: relative;
  }
  .opt.sel .rad { border-color: var(--orange); }
  .opt.sel .rad::after {
    content: ""; position: absolute; inset: 2px;
    background: var(--orange); border-radius: 50%;
  }
  .opt .key {
    font-family: var(--mono);
    font-size: 11px;
    color: var(--muted-2);
    margin-left: auto;
  }
  .form-foot {
    display: flex; align-items: center; justify-content: space-between;
    margin-top: 18px; padding-top: 18px; border-top: 1px solid var(--rule-soft);
  }
  .assess .what-you-get {
    display: flex; flex-direction: column; gap: 16px;
  }
  .what-you-get .item {
    display: grid; grid-template-columns: 36px 1fr; gap: 12px;
    padding: 18px 0; border-bottom: 1px solid var(--rule-soft);
  }
  .what-you-get .item:last-child { border-bottom: 0; }
  .what-you-get .item .k {
    font-family: var(--mono);
    font-size: 11px;
    letter-spacing: 0.12em;
    color: var(--muted-2);
    padding-top: 2px;
  }
  .what-you-get .item h4 {
    margin: 0 0 4px;
    font-family: var(--serif);
    font-size: 22px;
    font-weight: 400;
    letter-spacing: -0.005em;
  }
  .what-you-get .item p {
    margin: 0; font-size: 14px; color: var(--muted); line-height: 1.5;
  }

  /* ABOUT */
  .about {
    padding: 96px 0;
  }
  .about .grid {
    display: grid;
    grid-template-columns: 1fr 1.4fr;
    gap: 64px;
    align-items: start;
  }
  .about .portrait {
    aspect-ratio: 4 / 5;
    border-radius: 4px;
    border: 1px solid var(--rule-soft);
    background: var(--paper);
    background-image:
      repeating-linear-gradient(135deg,
        transparent 0,
        transparent 14px,
        rgba(11,27,51,0.06) 14px,
        rgba(11,27,51,0.06) 15px);
    display: flex; align-items: flex-end; justify-content: flex-start;
    padding: 18px;
    position: relative;
  }
  .about .portrait::before {
    content: "[ founder portrait ]";
    position: absolute;
    top: 18px; left: 18px;
    font-family: var(--mono);
    font-size: 10.5px;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    color: var(--muted-2);
  }
  .about .portrait .nameplate {
    background: var(--paper);
    padding: 12px 14px;
    border: 1px solid var(--rule-soft);
    font-family: var(--mono);
    font-size: 11px;
    letter-spacing: 0.1em;
    text-transform: uppercase;
    color: var(--muted);
  }
  .about .body p {
    font-size: 17.5px;
    line-height: 1.55;
    color: #2a3447;
  }
  .about .body p.big-quote {
    font-family: var(--serif);
    font-style: italic;
    font-size: 28px;
    line-height: 1.25;
    color: var(--ink);
    margin: 28px 0;
  }
  .credentials {
    margin-top: 32px;
    border-top: 1px solid var(--rule-soft);
    padding-top: 24px;
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 24px;
  }
  .credentials .c .k {
    font-family: var(--mono);
    font-size: 10.5px;
    letter-spacing: 0.12em;
    color: var(--muted-2);
    text-transform: uppercase;
    margin-bottom: 6px;
  }
  .credentials .c .v {
    font-family: var(--serif);
    font-size: 26px;
    letter-spacing: -0.01em;
    line-height: 1;
  }
  .credentials .c .vs {
    font-size: 13px; color: var(--muted); margin-top: 4px;
  }

  /* CONTACT */
  .contact {
    padding: 96px 0;
    background: var(--navy-deep);
    color: #E9EDF5;
  }
  .contact h2 { color: #fff; }
  .contact .eyebrow { color: #ff8a4d; }
  .contact .lede { color: #B5BECF; }
  .contact .grid {
    display: grid;
    grid-template-columns: 1fr 1.2fr;
    gap: 64px;
    align-items: start;
    margin-top: 48px;
  }
  .contact .info {
    display: flex; flex-direction: column; gap: 28px;
  }
  .contact .info .block {
    padding: 20px 0;
    border-top: 1px solid rgba(255,255,255,0.12);
  }
  .contact .info .block:last-child { border-bottom: 1px solid rgba(255,255,255,0.12); }
  .contact .info .k {
    font-family: var(--mono);
    font-size: 11px;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    color: #8E99B0;
    margin-bottom: 8px;
  }
  .contact .info .v {
    font-family: var(--serif);
    font-size: 24px;
    color: #fff;
    line-height: 1.2;
  }
  .contact .info .vs { font-size: 14px; color: #B5BECF; margin-top: 6px; }
  .contact .form {
    background: rgba(255,255,255,0.04);
    border: 1px solid rgba(255,255,255,0.12);
    border-radius: 4px;
    padding: 28px;
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 16px;
  }
  .contact .form .field { display: flex; flex-direction: column; gap: 6px; }
  .contact .form .field.full { grid-column: 1 / -1; }
  .contact .form label {
    font-family: var(--mono);
    font-size: 10.5px;
    letter-spacing: 0.12em;
    text-transform: uppercase;
    color: #8E99B0;
  }
  .contact .form input,
  .contact .form select,
  .contact .form textarea {
    background: transparent;
    border: 0;
    border-bottom: 1px solid rgba(255,255,255,0.18);
    color: #fff;
    font-family: var(--sans);
    font-size: 15px;
    padding: 10px 0 8px;
    outline: none;
    transition: border-color .15s ease;
  }
  .contact .form textarea { min-height: 90px; resize: vertical; }
  .contact .form input::placeholder,
  .contact .form textarea::placeholder { color: #5d6781; }
  .contact .form input:focus,
  .contact .form select:focus,
  .contact .form textarea:focus { border-bottom-color: var(--orange); }
  .contact .form select { background-color: var(--navy-deep); }
  .contact .form .submit-row {
    grid-column: 1 / -1;
    display: flex; align-items: center; justify-content: space-between;
    margin-top: 12px; padding-top: 16px;
    border-top: 1px solid rgba(255,255,255,0.12);
  }
  .contact .form .note {
    font-family: var(--mono);
    font-size: 10.5px;
    letter-spacing: 0.1em;
    text-transform: uppercase;
    color: #8E99B0;
  }

  /* FOOTER */
  footer.site {
    background: var(--navy-deep);
    color: #B5BECF;
    padding: 64px 0 32px;
    border-top: 1px solid rgba(255,255,255,0.06);
  }
  footer.site .grid {
    display: grid;
    grid-template-columns: 1.3fr 1fr 1fr 1fr;
    gap: 48px;
    padding-bottom: 56px;
    border-bottom: 1px solid rgba(255,255,255,0.08);
  }
  footer.site .col h5 {
    font-family: var(--mono);
    font-size: 11px;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    color: #8E99B0;
    margin: 0 0 16px;
    font-weight: 500;
  }
  footer.site .col a {
    display: block;
    color: #E9EDF5;
    padding: 4px 0;
    font-size: 14px;
  }
  footer.site .col a:hover { color: var(--orange); }
  footer.site .lockup {
    font-family: var(--serif);
    font-size: 30px;
    line-height: 1.05;
    color: #fff;
    margin-bottom: 16px;
    letter-spacing: -0.005em;
  }
  footer.site .lockup em { font-style: italic; color: #ff8a4d; }
  footer.site .lockup-sub {
    font-size: 14px; color: #B5BECF; margin-bottom: 24px;
  }
  footer.site .bottom {
    display: flex; justify-content: space-between; align-items: center;
    padding-top: 24px;
    font-family: var(--mono);
    font-size: 11px;
    letter-spacing: 0.1em;
    color: #5d6781;
  }
  footer.site .bottom a { color: #B5BECF; padding: 0 12px; }
  footer.site .bottom a:hover { color: var(--orange); }

  /* CTA bar */
  .cta-bar {
    padding: 80px 0;
    border-top: 1px solid var(--rule-soft);
    border-bottom: 1px solid var(--rule-soft);
  }
  .cta-bar .row {
    display: grid;
    grid-template-columns: 1.4fr 1fr;
    gap: 64px;
    align-items: center;
  }
  .cta-bar h3 {
    font-family: var(--serif);
    font-size: clamp(34px, 4.6vw, 56px);
    line-height: 1.04;
    letter-spacing: -0.015em;
    margin: 0;
  }
  .cta-bar h3 em { font-style: italic; }
  .cta-bar .ctas { display: flex; gap: 12px; flex-wrap: wrap; justify-content: flex-end; }

  /* misc */
  .badge-pill {
    display: inline-flex; align-items: center; gap: 8px;
    padding: 6px 12px;
    background: var(--paper);
    border: 1px solid var(--rule-soft);
    border-radius: 999px;
    font-family: var(--mono);
    font-size: 10.5px;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    color: var(--muted);
  }
  .badge-pill .dot {
    width: 6px; height: 6px; border-radius: 50%;
    background: var(--orange);
    box-shadow: 0 0 0 3px rgba(255,106,31,0.18);
  }

  /* Responsive */
  @media (max-width: 980px) {
    .hero .grid, .two-side .head, .trust .grid, .assess .grid, .about .grid, .contact .grid, .cta-bar .row {
      grid-template-columns: 1fr;
      gap: 32px;
    }
    .pillar-grid { grid-template-columns: 1fr; }
    .pillar-card { border-right: 0; border-bottom: 1px solid var(--rule-soft); min-height: 0; }
    .how-grid { grid-template-columns: 1fr; }
    .how-step { border-right: 0; border-bottom: 1px solid rgba(255,255,255,0.08); }
    .tier-cards { grid-template-columns: 1fr; }
    .who .audience { grid-template-columns: 1fr 1fr; }
    .who .aud { border-right: 0; border-bottom: 1px solid var(--rule-soft); }
    .pain-grid { grid-template-columns: 1fr; }
    .credentials { grid-template-columns: 1fr 1fr; }
    .contact .form { grid-template-columns: 1fr; }
    .timeline .axis { height: 140px; }
    footer.site .grid { grid-template-columns: 1fr 1fr; }
    .page-head { grid-template-columns: 1fr; gap: 16px; }
    .not-for { grid-template-columns: 1fr; }
  }
  @media (max-width: 600px) {
    .who .audience { grid-template-columns: 1fr; }
    footer.site .grid { grid-template-columns: 1fr; }
    .credentials { grid-template-columns: 1fr; }
    .compare th:first-child, .compare td:first-child { width: 48%; }
  }

  /* Self-assessment launch card */
  .al-card {
    background: var(--paper);
    border: 1px solid var(--rule-soft);
    border-radius: 4px;
    padding: 32px;
    position: sticky;
    top: 96px;
    display: flex;
    flex-direction: column;
    gap: 18px;
  }
  .al-meta {
    display: flex;
    justify-content: space-between;
    padding-bottom: 16px;
    border-bottom: 1px solid var(--rule-soft);
  }
  .al-title {
    font-family: var(--serif);
    font-size: 36px;
    line-height: 1.05;
    letter-spacing: -0.01em;
    margin: 0;
    font-weight: 400;
  }
  .al-sub {
    margin: 0;
    color: var(--muted);
    font-size: 15px;
    line-height: 1.55;
  }
  .al-list {
    list-style: none;
    padding: 0;
    margin: 0;
    display: flex;
    flex-direction: column;
    gap: 8px;
    border-top: 1px solid var(--rule-soft);
    border-bottom: 1px solid var(--rule-soft);
    padding: 16px 0;
    font-size: 14px;
    color: var(--muted);
  }
  .al-list li {
    display: grid;
    grid-template-columns: 14px 1fr;
    gap: 6px;
  }
  .al-list li::before {
    content: "";
    width: 6px; height: 6px;
    background: var(--orange);
    margin-top: 8px;
    border-radius: 1px;
  }
  .al-cta {
    justify-content: center;
    padding: 16px 20px;
    font-size: 15px;
  }
  .al-foot {
    font-family: var(--mono);
    font-size: 10.5px;
    letter-spacing: 0.12em;
    text-transform: uppercase;
    color: var(--muted-2);
    text-align: center;
  }
  @media (max-width: 980px) {
    .assess-grid { grid-template-columns: 1fr !important; }
    .al-card { position: static; }
    .contact-head { grid-template-columns: 1fr !important; }
  }
    --canvas: #0B1B33;
    --canvas-2: #0E2240;
    --paper: #122448;
  }